The Olura Philosophy

We aren’t designed to settle, we’re designed to strive. No matter what stage we’re in, we are always in the pursuit of progress. As we evolve, so do our routines. And now your skincare regimen is about to take an enormous leap forward.

Introducing OLURA: a comprehensive skincare ecosystem tailored to your individuality. Our bespoke system puts the future of skincare in your hands – equipping you with the tools to unveil the natural beauty that lies just below the surface and that is individually yours.

Each of us possesses an untapped potential to create beauty. We’re here to give you the key to manifest it, using a personalized modern approach to skincare. Your journey begins here. It’s your time to inspire your best version of yourself.

The Experts Behind Your Best Skin Ever

Our team of leaders have over 45+ years of expertise in the fields of beauty, technology and medicine. We leveraged the knowledge of NYC-based plastic surgeon, Dr. Shirley Madhere, former Kate Somerville Product Development Director, Kyoko Getz and award winning device developer, Shannon Britt, to deliver a white glove experience while helping you achieve your best skin ever.

Shirley Madhere, MD

Everything I do centers around beauty. Whether it is in nature, in a painting, on a face, or in architectural design, it’s beauty resonates with me deeply. The theme of beauty has been woven throughout my experiences in life. In childhood, I danced ballet. The art taught me the beauty of the human body. This led me to pursue a career in medicine, specifically in plastic surgery.

My practice of plastic surgery is based on a holistic approach. This philosophy grew out of my education in general and plastic surgery as well as training in homeopathy and integrative nutrition. My perspective is shaped by the idea that beauty and healing emanate from within, and that external appearance is a reflection of inner health of the mind, body, and spirit. I also believe that appearance is an expression of our overall sense of wellness. For me, personal style, manifested by what we wear and how we look, mirrors our complexity as human beings. Thus, beauty is a visual marker of whom we are and how we communicate that message to others. It is a non-verbal method of identifying ourselves that not only speaks volumes about ourselves, but also bolsters our sense of self and helps us to relate to the world. Therefore, how I define beauty not only concerns the needle or the knife, but also informs how we live our lives.

What I do is my way of empowering people, and it is through the language of beauty. This involves sharing my views and educating others. As such, I am a published author and a public speaker. I also contribute to press publications and to the scientific literature. I have appeared on various media outlets, including ABC, CBS, NBC, NY1, the Dr. Oz, and Meredith Vieira Shows. I am the founder of Jet Set Beauty Rx, (an online consultation portal, or e-consult, named a “best practices” site in the industry), and the acclaimed seminar series, “Les Salons: A Wellness Series devoted to The Beautiful Life.” I am a surgeon, creator, entrepreneur, educator, and podcaster (the Forever F.A.B. podcast). I remain a citizen of the world and a student of life.

Kyoko Getz

My passion has always been helping other people look and feel their best. As a leader in the skincare industry for almost 20 years, I have been given the opportunity to do just that, and I’ve loved every minute of it. Working as an esthetician, I’ve witnessed firsthand how directly correlated solving skin issues can be to building a healthy and positive self-esteem. Following treatments, I‘ve seen clients respond with a big smile or a hug, and others who've cried tears of pure happiness. These experiences are all so meaningful for me, I can’t capture every precious one I’ve been blessed with over my career into words, but I can guarantee I will never forget them.

My experience helping clients identify and solve their skin care problems has led to opportunities helping launch a number of popular skin care brands. I’ve served as the Product Development Director for Kate Somerville skin care, where I helped create the formulations that launched that brand into the consumer market, and as the Brand Ambassador for TATCHA, where I helped define the protocols used in their facials. My accomplishments as an esthetician and with these brands has been featured across several influential publications, including the L.A. Times, Instyle Magazine, and Allure Magazine.

My years spent caring for clients’ skin, developing new product formulas, and helping launch new brands, have all brought a tremendous amount of joy to my life. Since joining the OLURA team, I have committed myself to producing even more precious moments and smiles, and to help each of our client’s feel confident in their beautiful skin!

Shannon Britt

I began my career almost twenty years ago launching new devices into the professional spa market and teaching aestheticians to incorporate technology into their facials. The excitement generated around the often immediate results we achieved with our devices has been my motivation to design solutions that bring this exact same technology to the home market. This passion originally led me to begin developing devices for large beauty brands to pair with their product lines. During this time I was fortunate to work with brands that fully embraced the benefits that technology has to offer, managing to win industry awards and break sales records in the process.

My mission with Olura is to elevate the home beauty regimen through the use of technologies that stimulate the natural processes that support skin health. When engineered properly, non-invasive skincare devices are uniquely suited for home use because, while the results are often immediate, they also improve with regular use. Because the treatments are both restorative and preventative, incorporating them into your daily regimen can help support lifelong skin health while staving off the premature signs of aging.

My experience is that great skin is derived from the right daily regimen and is not the result of a single miracle product. My hope for Olura is that we can teach consumers a simple way to achieve radiant skin and to demonstrate the potential that technology has to be a game changer in their beauty regimen.


Creating your customized home regimen is simple! Take our Questionnaire and build a facial kit customized to your skin.